Accento (Arts News)

A cutting edge Adelaide Fringe program is launched for its diamond year

2020 marks the 60th anniversary of the largest open access festival in the Southern Hemisphere. Every year artists and festival-goers flock to Adelaide to experience the hundreds of performances on offer. Next year is going to exceed the expectations of even the most seasoned festival enthusiast.

Electric Dreams, a three-day creative industries and technology conference, will debut at the Adelaide Fringe in 2020. It will explore the ways in which technology is changing the arts with virtual reality programs and an immersive storytelling showcase.

“Electric Dreams is a rare opportunity for us all to directly experience how technology is rapidly changing and growing the way we engage with and create art. Electric Dreams is a chance for creative practitioners to see how digital developments could be applied to their work, and for the wider public to see mind blowing work from some the world’s most innovative immersive storytellers.”

Heather Croall, CEO and Director of Adelaide Fringe

In its diamond jubilee the Adelaide Fringe is set to break further records led by Director and CEO Heather Croall, and Fringe ambassadors Marcia Hines, Amanda Palmer, and Fez Fa’anana.

“The ambassador program is supported by the South Australian Tourism Commission and is designed to grow the Adelaide Fringe by connecting it to undiscovered audiences. We have carefully selected people that represent and embody the Fringe to advocate for us on this milestone.”

– Heather Croall, CEO and Director of Adelaide Fringe
Heather Croall | photo by Trentino Priori

Croall has achieved outstanding results during her tenure and has improved the festival in the areas of philanthropy, attendance, and ticket sales resulting in the Adelaide Fringe Board extending her contract by two years to 2022.

“Since joining Adelaide Fringe in mid-2015, Heather has proven herself to be a dynamic leader of our organisation. She is strategic, ideas-rich, agile and energetic.”

David Minear, Adelaide Fringe Chair

The Adelaide Fringe is a not-for-profit and an open access festival that provides a way for artists across all disciplines to share their work with the world. Artist Dave Court won the privilege of having his artwork selected for this milestone year.

60th anniversary Adelaide Fringe poster | Artwork by Dave Court

“I feel super honoured and privileged that my design has been chosen, especially for such a landmark year of the Fringe. As someone who’s grown up in Adelaide and been heavily involved in the creative scene, festival season has always been a highlight of the calendar and holds a very special and important place for me.”

Dave Court, artist

The 2020 Adelaide Fringe will run from 14 February to 15 March. For more information, visit adelaidefringe.com.au. The digital guide is now live on the Adelaide Fringe website here.

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